352-273-2598 ashleynmcleod@ufl.edu

Water quality trumps quantity in Floridians’ minds

Whether the water is for drinking, swimming or fishing, recent research shows Floridians are more concerned about quality than quantity. The results surprised PIE Center researchers Alexa Lamm and Tracy Irani, who asked state residents to rank the importance of clean...

The power of effective messaging

January 2013 Want to improve your organization’s connection with the public? This webinar explored messaging in the agricultural and natural resources industries. Participants learned basic strategies and examined how they are used, before engaging in an...

Communications planning

December 2012 Ruth Borger, assistant vice president for communications at UF/IFAS, outlined a ten-step process to strategic communications planning, including successful strategies to impact change and focus efforts to generate results. She discussed her office’s...