352-273-2598 ashleynmcleod@ufl.edu

Carlos Madden: A sergeant in the Twitter army

I keep reminding myself not long ago I’d be watching TV and wonder why every program kept scrolling that pound sign from my mother’s old rotary phone across the screen attached to some phrase about the shows subject or host. #WalkingDead. #Conan. #OReillyFactor. When...

Tips for building a local brand

By Caroline Roper There’s a trend in the United States of “going local,” encouraging consumers to purchase from and support locally owned businesses. This movement has made its way into business models across the country. This trend has a largest impact on the...