352-273-2598 ashleynmcleod@ufl.edu

Your employees are your best branding tool

By Quisto Settle All employees are brand managers. It’s a simple enough statement but what does it mean? It means your employees are the face of the organization because they interact directly with the public. It means that despite leadership receiving the most...

Communicating with the news media

July 2013 Media relations is a strategy of working with the news media in order to get out information about an organization’s events and activities in news outlets, local, regional, or national. In this webinar, University of Florida professor Ricky Telg will detail...

Write press releases to pique interest

By Katie Belton Press releases or public service announcements are an essential element of any public relations strategy. These short, compelling articles detail new information, products, events and other newsworthy items. But great press releases do more than just...

Dos and don’ts of media interviews

By Katie Belton Media interviews can be a positive experience if you are confident and prepared for your interview. Learn to identify what reporters want out of your interview and prepare accordingly. The most important element of your interview is the message you are...