352-273-2598 ashleynmcleod@ufl.edu

Before the crisis: preparation

Learn the common characteristics that all crises share. Next, you will be introduced to the Crisis Communication Plan Checklist. This checklist has three main parts, each accompanied by industry leader advice. The checklist can help your agency or organization...

Social media in a crisis

Learn about the role that social media can play in your crisis communications. With its plugged-in audience and immediate distribution of messages, your agency or organization can quickly dispel rumors and respond directly to stakeholders.