352-273-2598 ashleynmcleod@ufl.edu

Issues: Food

Exploring issues impacting food

 Learn about PIE Center research projects related to food below, and access resources including podcast episodes, videos, issue guides and curriculum.

Research

Lessons from COVID-19: Positioning regional food supply chains for future pandemics

Assessed the impact of the COVID-19 pandemic on farm and food supply chain operations.

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Florida public opinions of food production

Explored the attitudes, perceptions and purchasing habits related to food safety, food security and genetically modified food.

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Local food messaging & media strategies

Enabled Florida producers and organizations to develop more effective messages and media strategies to promote Florida’s specialty crops.

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Connecting Florida produce & K-12 schools

Examined the Farm to School program to address barriers and to encourage the use of fresh produce from local farms in Florida K-12 schools.

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Examining consumers’ preferences for Florida strawberries

Assessed consumer perceptions and barriers to increase preferences for Florida-grown strawberries.

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Promoting specialty crops through agritourism

Examined consumer awareness and preferences for agritourism to provide producers with the tools to improve their agritourism ventures.

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Increasing marketing effectiveness & awareness of Florida blueberries

Evaluated a marketing plan for the Florida blueberry industry to increase the marketability of blueberries.

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Increasing awareness and marketability of Florida peaches

Developed a marketing plan to address barriers identified by growers and consumers on the consumption of Florida peaches.

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Consumer knowledge & awareness of technologies to combat citrus greening

Examined consumer perceptions in Florida, California and Texas toward the use of biotechnologies in fighting citrus greening. 

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Positioning Florida produce as a local choice

Measured the economic impact of Florida’s specialty crop industry and identified branding messages to promote local produce.

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Seafood consumption marketing & message testing

Assessed consumer perceptions of potential messaging strategies related to seafood and aquaculture in Florida.

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additional resources

Issue guides

Journal Articles

Read the journal articles below to learn more about the PIE Center’s research on issues impacting food.

Multimedia

The resources below include videos and podcast episodes related to food.

Video: What do Floridians think about food safety? 
Podcast: Covid-19 food systems
Podcast: Nutrition

Educational Materials

The following educational materials include webinars and training curriculum pertaining to local food.

Promoting locally grown food